![]() Dick's desire to relapse is overcome by fear of the surveillance and torture, which he conceals from his wife in order not to frighten her. is situated, and they sell all cigarette brands. Donatti says Morrison's greatest problem will probably be temptation as a result of availability, as there is a newspaper stand in the lobby of the very building Quitters, Inc. clients never violate the agreement at all, and only 10% are subject to a fourth or greater infraction. Finally, if Dick commits a 10th infraction, he would be shot to death, with Donatti remarking "he would become part of the unregenerate 2%".ĭonatti says Morrison should not worry too much about the torture, as 40% of Quitters, Inc. After the ninth infraction, his son's arms would be broken. A fourth infraction would involve beatings to his son, and subsequent infractions would result in more trips to the shock room with higher voltage, and more painful beatings of his son and wife. are non-fatal electric shocks of increasing intensity to his wife, Cindy, a second infraction to him, and the third the both of them. The brutal enforcement methods used by Quitters, Inc. After that, the surveillance consists of random checks for the remainder of his life. From the fifth month until one year in the program, the surveillance will be reduced to 12 hours a day. During the fourth month (when relapses often occur) the surveillance goes back up to 24 hours. Donatti warns Dick that he will be under surveillance and if he is caught smoking, Dick's family will be sent to the "rabbit room".įor the first month, Dick will have round-the-clock surveillance to ensure he is not smoking and for the second and third months, the surveillance drops down to 18 hours a day ("but you will never know which eighteen", cautions Donatti). Donatti then shows Dick their method: aversion training, demonstrated by electrocuting a rabbit so it would be trained not to eat. holds clients' personal information in the strictest confidence, Dick is disgusted and shocked at what has been discovered. Although Donatti assures Morrison that Quitters, Inc. The following day, Donatti states to Morrison that they have found out all the relevant information about his family. ![]() Dick is still uneasy, especially as Donatti asks many questions about the Morrison family without revealing the methods used. ![]() Donatti tells the history of Quitters, Inc., that it was founded by a New Jersey mob boss who had been a heavy smoker and realized, before he died of lung cancer, that he must aid others in quitting. Dick is introduced to Victor Donatti, who will be his quitting counselor. As the address is close to the bar, Dick decides to go to Quitters, Inc. Before leaving, McCann gives a business card to Dick, who promptly pigeonholes it.Ī month later, when Dick is not happy in his job, he resorts to drinking, and Jimmy McCann's business card falls out of Dick's wallet when he pays the bartender. Dick, who works in advertising, is reluctant as he has never seen this firm advertised in billboards or print media, to which McCann says it is a small firm with all the clients they can handle solely by word of mouth. ![]() The firm has a 98% success rate and guarantees that the person will never smoke again. for helping him give it up and recommends that Dick try their services. McCann, who had been a heavy smoker in college, credits a firm called Quitters, Inc. Kennedy International Airport when he encounters Jimmy McCann, his old college roommate and advertisement agency coworker. These are the formats for major releases.Richard "Dick" Morrison, a middle-aged smoker, is at John F. "I Ain't No Quitter" was Twain's lowest peaking single since " God Bless the Child", which peaked at number 48 in 1997. The single spent eight weeks on the chart and climbed to a peak position of number 45 on July 2, 2005, where it remained for one week. "I Ain't No Quitter" entered the Billboard Hot Country Singles & Tracks chart in the week of May 21, 2005, at number 55. ![]()
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